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Navajo Menswear

Storytelling Through Apparel

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Many clothing brands have co-opted the term 'Navajo' and now... We are taking it back!

Telling Our Story

See our culture through Indigenous men's fashion

Our Mission

The mission of Hashké is to create modern menswear that draws from Navajo culture and share the Navajo journey through artistic storytelling. For too long, the Navajo name has been used by external fashion brands to describe something that is not true to our people.

Our brand is an authentic and respectful representation of our culture because we work directly with members of our tribal community. We want to be able to share our culture and aesthetic with modern clothing that can be worn by anyone.

Today, all of our products are made in the USA, but tomorrow we would like to relocate our entire operation back to the Navajo Nation. Currently we operate with a small team of Indigenous planners, designers, and photographers with a goal to employ more of our people back home. We look towards a future where a Native American clothing brand can be fully produced in Indian Country and operated by a team of Indigenous artists and professionals.

- Reno, Creator/CEO

Navajo Owned & Created

Made by a network of artists with all products produced in the USA.

Tsoodził T-Shirt

Tsoodził T-Shirt

$30
$30
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For this design, I was inspired by our Southern Sacred mountain, Tsoodził. I found inspiration while reflecting on what it means to return home, especially as we emerge from a pandemic that has been tough on our feelings of kinship and community. I stepped back and created a design that reflects the strength of coming home and finding the motivation to move forward again.

Of course we as Diné have our culture, history, and language to keep our lives in continued harmony, even during difficult times. Not too long ago, the Treaty of 1868 allowed our people to return home after our forced internment far away in Easten New Mexico. After gaining our freedom and sovereignty, my ancestors made the journey back home and we continue to share the stories of their overwhelming experience. Tsoodził was the first major landmark that welcomed our people back to Diné Bikéyah, our cultural homeland, and today the mountain continues to be a marker of our homecoming.

I created this design as a way to plan and think about the future. Restoring harmony in our thoughts and relationships will take time and it all begins with planning and self-motivation. Nahat'á, a term in our cultural ideology, describes the process of preparation and finding the motivation to move forward. Returning home and developing oneself can be found in Tsoodził and I wanted to capture the serene beauty and strength of this experience.

  • Graphic printed on light blue shirt
  • Each order comes with a postcard sharing more of Navajo culture, designed by a Native American artist
  • 100% Cotton, Machine Washable
  • Made in the USA (Shirt is sewn and printed domestically)

Hashké, One Year Later

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What We Are All About

Sharing Our Voice

We are a Native American owned and operated company. This means our products are made to authentically represent our culture. No one is in a better place to tell our story than we are.

Uplifting Our Indigenous Community

We love working with Indigenous peoples from across this land, including artists, photographers, and models representing tribes throughout Indian Country.

Bringing Prosperity Back Home

We are proud that all of our clothing is made in the USA. However, our long-term goal is to bring all of our operations back to the Navajo Nation. We are building the foundation for our people to have greater opportunities on the reservation than what is available today.

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