Many clothing brands have co-opted the term 'Navajo' and now... We are taking it back!
The mission of Hashké is to create modern menswear that draws from Navajo culture and share the Navajo journey through artistic storytelling. For too long, the Navajo name has been used by external fashion brands to describe something that is not true to our people.
Our brand is an authentic and respectful representation of our culture because we work directly with members of our tribal community. We want to be able to share our culture and aesthetic with modern clothing that can be worn by anyone.
Today, all of our products are made in the USA, but tomorrow we would like to relocate our entire operation back to the Navajo Nation. Currently we operate with a small team of Indigenous planners, designers, and photographers with a goal to employ more of our people back home. We look towards a future where a Native American clothing brand can be fully produced in Indian Country and operated by a team of Indigenous artists and professionals.
- Reno, Creator/CEO