The mission of Hashké is to create menswear that draws from Navajo culture and share the Navajo journey through artistic storytelling. The goal is to create an ecosystem of indigenous creators and bring jobs back to the reservation.
Yá’át’ééh! My name is Reno and I am the founder and creator of Hashké. I wanted to create a way to share the Navajo culture through art, fashion, and storytelling.
As a son of two Navajo artists, I was constantly surrounded by the culture and the ways in which we understand who we are as Diné. I attended Stanford University and received a B.A. in American Studies while completing my initial apparel design training through the costume design program.
My professional career includes working in both the creative and financial aspects of the luxury fashion industry. My work has appeared on the runway during New York Fashion Week under the houses of Dennis Basso and J Mendel. I am also an alumnus of Neiman Marcus' Executive Development Program and had a successful career on their leadership training track.
Hashké brings together all of my experience as a Navajo artist and businessman with a mission to share my culture with the world. I chose menswear because I believe that Navajo design has a unique beauty and strength when portraying masculinity. Hashké balances honoring my unique culture while also sharing it with the world through special storytelling.
While this is just beginning, I have a long term vision for the brand. Today Hashké supports a small group of creators and artisans, but tomorrow I would like to bring jobs and economic diversity back to the Navajo Nation.